The work I am proud of
Thesis Project
Indesign, Illustrator, Photoshop, XD
The Receipt App is not only a technology that will change the behavior of Business to Consumer businesses, but it’s a lifestyle.
The waste of natural resources is a huge problem our society faces and the big challenge for our generation and generations to come is how to protect the planet from ourselves. We live in the technology era, but we still consume a lot more paper than we should.
Everyone can help the environment with small actions, but when businesses come along and join the battle the results are a lot more powerful. When it comes to millions of receipts from B2C transactions that go from the cashier to the trash can in no time, switching to a green solution makes a lot of sense.
The Receipt App Project was developed with different areas of design in mind. As a new product that will need visibility, it has a thoughtful brand, a functional app, a supportive website, and an advertising campaign targeting both the retail and the consumer.
Infographic
Illustrator
This infographic was created to bring together a set of data to inform parents on the alarming numbers of cavities in children so they can be prevented.
Festival Logo
Illustrator
The Niagara Grape & Wine Festival logo was refreshed in this project in a way that could better communicate with young people and attract this audience to be part of the festival.
Student Project
Packaging
Illustrator, Photoshop
In this project I came up with a tea product and its package from scratch. Tagline, instructions and content were provided.
Advertising
Photoshop
The Toyota Prius Prime Advertising was created to promote the new hybrid car that uses solar energy as one of the fuel sources. It targets people from 35-55 years-old who live in the city, are modern and environmentally conscious. It was developed in partnership with Sissa Morgado, who made the imagery selection. We both worked retouching images and creating a composition in Photoshop. I came up with the concept.
Student Project.
Typography
Indesign, Illustrator
This poster was created to advertise a lecture. There was no budget for photography or illustration so it was created with typography and simple shapes only.
Typography
Indesign, Illustrator
The baby book contains a mix of good informations for families and decorated pages to add baby’s data and photos that will be part of sweet memories.
Branding
Web, Illustrator, XD
Saúde no Parque (Health at the Park) is a Volunteer Project that offers activities in order to promote wellness to the community and offer moments of joy and integration amongst the participants. The group needed to promote the project so I created a logo and a website layout for them.
Advertising
Photoshop
This advertising was created to attract an audience of 25+ years old to Toronto Zoo. Photos from Pixabay, Mockups from freepik.com
Student Project
CCCTV Sports
Motion Graphics, Illustrator
This video was created to promote the sports channel for CCCTV
